A recurring message: how to effectively reach your subscribers on Facebook

Repetitive message ("Recurring Notification") is a powerful Facebook Direct advertising (broadcasting), which allows businesses to send bulk messages to subscribers who have subscribed to your channel via chat. This feature is particularly useful for regular and effective communication with your customers, as it allows you to communicate news, promotions or other important updates effortlessly.

Why use repetitive messages?

Repetitive message ensures that your messages reach your audience when they need them most. This can be extremely useful:

• For marketing campaigns: Introduce new products, services or discounts to your customers.
• For information updates: Communicate company or product changes that may be important to customers.
• For a personal touch: Constantly remind yourself and keep in active contact with existing customers.

How do I create a chatbot that sends recurring messages?

To use repetitive messages, you must first create a bot that allows users to choose whether they want to receive these notifications. You can easily create a bot by following these steps:

• Visit the Flow Builder in the tool: The first step is to open the flow builderwhere you will create a chat flow. This is where you can create automated messages for different scenarios, in our case we use "Get Started Template" action button which you will find - Bot manager/action button settings and Get Started Template.
• Add a recurring messages component: Drag-and-drop the "Recurring message" component into the editor.

• Configure a recurring message: Click on the recurring message component to open the configuration form. Enter a title here and select an image to help attract attention.
• Select the "postback" function: For example, "new rcn", which will allow you to associate a user's actions with a recurring message stream.

• Add labels and select an action: Create a label that makes it easy to categorise and track subscribers. Choose an action, such as a text message, where you can thank the user for opting in to receive notifications.

• These settings will generate the following image on the messenger platform:

How to create a campaign to send recurring messages with StartMsg

Repetitive messages ("Recurring Notifications") is an efficient StartMsg feature that allows you to reach subscribers via "Facebook Messenger", using powerful tools to stay in constant contact with your audience. This guide will help you create a successful campaign using the StartMsg platform.

Get ready for your campaign on StartMsg

1. Join StartMsg accounts and click Broadcasting menu, which is on the left sidebar.
2. On the page you will see 3 sections - Streaming for subscribers, OTN Subscriber Streaming and Repetitive broadcasting of messages

Campaign development

1. Select Repetitive broadcasting of messages, a page with a button will appear Create Campaign. Click this button to create a campaign.
2. The form is divided into three parts when it opens: Campaign details, Target audience settings and Notification template.

Campaign details

1. Campaign name: Enter a unique campaign name.
2. Facebook page: Select the Facebook page you want to link your campaign to.
3. Recurring message template: After selecting a page, the "RCN postback template" field will appear. Click on this field and select the appropriate RCN postback ID.

Target audience settings

You can customise your campaign in your target audience settings:

• By Tag: Set to send notifications only to subscribers with certain bookmarks. You can also choose to exclude by label so that unwanted audiences do not receive messages.
• By gender, time zone and language: Fine-tune your audience by selecting based on demographic information.

Creating a recurring message template

1. Content of the report: Create a message to be sent as a recurring message. This content can be enriched with text, images, audio, video, quick replies, buttons, carousel format or media.
2. Important: Send the message according to the selected frequency. For example, if you have chosen a weekly notification frequency, schedule your campaign to send once a week to avoid blocking your Facebook account.

Complete the campaign development

When all the information is complete, click Create Campaign button. The campaign will be created and saved "Recurring Subscriber Broadcast" page, where you can view and manage your campaign. Below you can see what it looks like recurring Facebook message.