Marketing: the different forms and how chat marketing is changing your business!

Marketing is one of the most important components of a business, determining its growth and success. Whether you run a small business or a large company, marketing helps you reach your target audience, communicate key messages, and build a strong connection with customers. It involves a range of activities – from market analysis and product development to advertising campaigns, SEO, and automation solutions. However, marketing is not just advertising – it is a purposeful and consistent process that covers all stages from the first customer contact to long-term engagement. It is a comprehensive strategy that helps businesses not only sell but also create value and trust with their customers.

How can marketing become the engine of your business and why is it essential for any growing business? We will discuss in detail the different forms of marketing, their importance and, of course, how conversational marketing, as one of the most effective modern marketing tools, can help you automate your business communication with your customers.

1. What is Marketing?

Marketing as a process has existed since ancient times. The first merchants in ancient Egypt and Rome used direct selling by presenting their goods in marketplaces. In the Middle Ages, brand names and labeling methods emerged to distinguish products from competitors.

At the end of the 19th century, with industrialization, marketing became an organized process as companies began using newspapers, posters, and the first radio advertisements. In the 1920s, radio became an important advertising medium, and in the 1950s, companies began mass advertising on television.

In the 1980s, with the emergence of computers and the internet, marketing began to change. In the 1990s, with the appearance of the first commercial websites and search engines, marketing took a digital turn. In the 2000s, social networks (e.g., “Facebook”, “Twitter”) and SEO (search engine optimization) became the main tools.

Today, marketing relies on data analysis, artificial intelligence, and automation. Companies use social media, email marketing, paid advertising (PPC), and SEO to reach their target audience. Conversational marketing, which allows automating customer communication, is becoming increasingly popular.

In the future, marketing is likely to further integrate artificial intelligence and advanced technologies, such as chatbots, to reach consumers in real time and provide personalised offers.

2. Marketing Forms: Traditional and Digital

Traditional Marketing

Traditionally, marketing includes various forms such as television, radio, print advertising, direct sales, etc. Although these methods are still used, they often require high costs and cannot reach their target audience as precisely.

Digital Marketing

Today, digital marketing is the primary way to communicate with consumers. It includes many channels and methods, such as:

• Search Engine Optimization (SEO) – the process of improving your website’s visibility in search engines.
• Social media – using various platforms such as Facebook, Instagram, Twitter to reach your target audience.
• Content marketing – creating articles, videos, blogs, and other forms of content to attract and engage an audience.
• Email marketing – direct communication with customers through email marketing.
• Influencer marketing – collaboration with influential individuals on social media to promote products or services.

Conversational Marketing: a New Form of Digital Marketing

One of the newest and fastest-growing forms of marketing is chat marketing. It is communication with customers through live chats, usually using automated systems such as chatbots. This method allows businesses to communicate quickly and effectively with their customers, answer their questions, and provide support 24/7.

Startmsg.lt is a chat marketing platform that enables businesses to automate conversations with customers and optimize their communication processes. Using Startmsg.lt, businesses can create interactive chat systems that provide valuable information and help achieve business goals.

3. Startmsg.lt - Automated Conversational Marketing for your Business

How does Startmsg.lt work?

Startmsg.lt offers the ability to automate conversations with your customers through popular platforms for free, such as Facebook Messenger and Instagram. This allows businesses to ensure continuous customer support and communication, no matter where they are.

In addition, this platform provides the ability to segment the audience, create personalized offers, and track customer behavior, so you can better tailor your marketing strategies. This is especially important as increasing competition and consumer demands make it crucial to provide valuable and targeted information.

What makes Startmsg.lt different from other platforms?

1. The first of its kind platform in Lithuania – Startmsg.lt is a unique solution, the first in Lithuania, allowing you to automate chat marketing through social platforms (Facebook, Instagram) and offering comprehensive automation with eCommerce integration.
2. Chat Automation – The platform allows you to automate various chat processes, such as answering frequently asked questions, processing customer inquiries, product recommendations, and more. This ensures fast and efficient responses, improving customer experience and reducing workload.
3. Comment Replies and AI – Using artificial intelligence (AI), Startmsg.lt can automatically respond to comments left on social media platforms. This allows businesses to respond quickly and accurately to customer inquiries without adding extra workload.
4. Personalization and eCommerce Integration – Startmsg.lt allows you to segment your audience and create tailored messages that are directly related to user interests and behavior. Additionally, the system easily integrates eCommerce solutions, such as selling products directly through chats. This allows customers to purchase and order services directly via social networks, without the need to visit an external website.
5. Integration with Social Platforms – Startmsg.lt integrates with Facebook, Instagram, and other popular platforms to ensure smooth communication with clients across various channels and reach a wider audience.
6. Powerful Analytics and Reporting Features – The platform provides comprehensive analytics that allow you to monitor campaign effectiveness, evaluate user behavior, and implement necessary improvements based on the data collected. This helps businesses make data-driven decisions.
7. Automated Business Management – Startmsg.lt allows businesses not only to optimize chat and customer service processes but also to manage the entire business automatically by tailoring solutions to specific business goals.

What is the value of Conversation Marketing?

Conversational marketing gives businesses the opportunity to gain more interaction with their audience and build deeper relationships with their customers. It allows them to respond quickly to queries, answer questions and provide help whenever customers need it. This not only improves the customer experience, but also helps businesses to get more conversions and ensure long-term customer loyalty.

How does Startmsg.lt help businesses?

Startmsg.lt is a great tool for businesses that want to manage their conversational marketing effectively. Whether you are a small start-up or a large company, Startmsg.lt gives you the opportunity to optimise your communication processes and achieve greater customer engagement. With Startmsg.lt you can easily automate your daily conversations, saving time and energy while increasing your marketing efficiency.

4. The Future of Marketing: the Importance of Conversational Marketing

Conversation marketing is the future of marketing direction, and its importance will continue to grow. The growing consumer demand for quick and convenient assistance contributes to the popularity of conversation systems. Companies that start using this technology today will be able to take advantage of a competitive edge that will eventually become a key factor in business success.

The world of marketing is constantly changing, and businesses need to adapt to these changes. Startmsg.lt helps with this adaptation by offering an easily adaptable and powerful chat automation tool that helps not only retain existing customers but also effectively attract new ones.

5. Conclusion: Startmsg.lt – Conversation Marketing, Creating Value

Marketing is important not only for large companies but also for small businesses that aim to attract more customers and build long-term relationships with them. Digital marketing forms, including conversation marketing, are a great way to achieve these goals. The Startmsg.lt conversation marketing platform provides all the tools needed to successfully automate conversations, improve customer experience, and grow your business.

By choosing Startmsg.lt, you are investing in the future of your business and ensuring that your communication with customers will be not only effective but also personal. Let Startmsg.lt help you achieve your marketing goals and win over customers' hearts! Join the conversation marketing community.